Our innovation DNA
WE INNOVATE TODAY TO CREATE
THE URBAN PLACES OF TOMORROW
We choose innovation as our way to stay ahead and transform an ever-evolving industry. The rise of new technology, combined with changing consumer expectations, have set the scene for a new era and we are exploiting this to create unprecedented opportunities. Unibail-Rodamco-Westfield was the first real estate company to create a hub for innovation with the launch of URW Lab in 2012 and URW Link in 2015.
By offering mixed-use destinations that meet changing customer needs and embrace clicks to bricks for a seamless experience
Be the preferred partner for digital-native and sustainable retailers entering the physical retail space
Design appealing mixed-use destinations where people can shop, work, and get together to share memorable experiences
Ensure seamless customer experiences by continuously enhancing our standards of service
By building an omnichannel marketplace that harnesses the power of digital and data to generate unprecedented value for cutting-edge retailers
Leverage data and digital infrastructure to better interact with customers and create more value
Generate more value from every sqm by merging online and offline logistics operations to meet omnichannel standards
By leveraging new technologies to deliver operational excellence and set standards for the industry
Better manage buildings, reduce our carbon impact and create new revenue streams through IoT and Cloud technologies
URW Lab works closely with internal and external stakeholders to explore trends, source new ideas and solutions, and develop innovative concepts – ensuring that promising ideas receive the resources they deserve. Its diverse interdisciplinary team includes everyone from experts in retail, real-estate, design and digital to recent grads with a finger on the pulse of the next generation – all passionate about innovation and working together to continually reinvent the experience in our assets.
Using the best of innovation, we reshape our destinations through the introduction of new concepts, products and services, and nourish our development projects, making them more sustainable and connected to their environment. URW Lab focuses on the most scalable projects in our shopping centres and offices to bring the most value to our visitors and partners.
URW Lab leverages a generation of digital talents, encouraging them to explore and develop innovative ideas – fostering an open and agile culture of innovation within the Group.
URW Link sources new solutions and concepts, testing and deploying them in our assets to support their growth. It builds successful partnerships with start-ups, think tanks and other large corporates, and invests in venture capital funds – forging a strong and supportive innovation network for the Group.
GRAND PRIX COMMERCE
Launched in 2007, the ‘Grand Prix Commerce Unibail-Rodamco-Westfield’ recognises and supports retail innovation by offering promising concepts the opportunity to develop within the Group’s shopping destinations
Find out more (website in French only)