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On October 10, Unibail-Rodamco-Westfield’s CEO, Christophe Cuvillier, took to the stage at the 5th edition of Bpifrance Inno Generation, one of Europe’s largest business gatherings, convening entrepreneurs, professionals, and industry experts to share business insights and best practices.

As one of the top speakers at the event, Christophe Cuvillier shared his vision on the future of retail with attendees during a keynote speech. He dived into the emergence of the Internet and its impact on retail, emphasising that both digital and physical retail are necessary to meet consumer demands. He also talked about our vision to “Reinvent being together”—that we’re bound by social links—and our shopping destinations go beyond retail by offering one-of-a-kind experiences that are meant to be shared, together.