The new deal with automotive
High-end vehicles is a debut category in Unibail-Rodamco-Westfield’s shopping centres and a strong trend in retail.
As new mobility concepts are emerging and customers’ mobility preferences are shifting, automotive retail is evolving to adapt to changing behaviour and expectations. Our shopping destinations provide automakers with a unique opportunity to not only leverage a high footfall, but also to offer a full brand experience through omni-channel strategies.
The Group was first to bring high-end cars to shopping centres, featuring brands such as Tesla, Seat, Bentley, Jaguar Land Rover, Hyundai and Mercedes Benz. And it’s a success! In our London flagships the automotive category is worth close to £54m in annual retail sales. At Westfield London, it accounts for 4% of total sales.
BMW e-cars exhibitionFull screen button
BMW Roadster pop-upFull screen button
Jaguar Land Rover BoutiqueFull screen button
Mini Cooper pop-upFull screen button
The Porsche Brand ExperienceFull screen button
TeslaFull screen button