The « Reverse store», POP-UP for good
From September 2 to October 31, nine Unibail-Rodamco-Westfield shopping centres in France are partnering with the French Red-Cross to host the “Reverse Store”, a charity pop-up experience.
As part of our CSR strategy Better Places 2030, which includes promoting responsible consumption and strengthening our action in support of local communities, Westfield Forum des Halles, Westfield Euralille, Westfield Carré Sénart, Westfield Rosny 2, Westfield Vélizy 2, La Part Dieu, Westfield Les 4 Temps, Alma and Westfield Parly 2 are partnering with the French Red-Cross. Replicating the successful experience of the “Reverse Store” at Westfield Vélizy 2 in 2019, these boutiques operate backwards: totally empty in the morning, they fill up with clothes during the day thanks to donations. This year, visitors can also buy items directly on site.
A place for good
The “Reverse Store” invites visitors to donate, but also encourages them to buy second-hand clothes and give them a second life. By doing so, they take action with the Red Cross and help finance local community outreach.
The “Reverse Store” is managed and run by French Red Cross volunteers. The aim is to raise awareness of the French Red Cross’ action by establishing a tangible and meaningful link between donors, clothes and beneficiaries. The initiative is also a way to promote the circular economy, by highlighting the significance of second-hand clothing in helping us reduce our environmental impact.
Through this renewed partnership with the French Red Cross, we reaffirm our commitment to working hand in hand with key stakeholders in our communities, and our determination to offer sustainable alternatives to our visitors to help them reduce their environmental footprint.
According to the Ellen MacArthur Foundation, a truck load of textile is thrown away every second. By offering circular solutions to our visitors, we aim to promote more sustainable habits. Last year, the teams at Westfield Vélizy 2 thus collected 6.5 tons of textile over 10 days to give them a second life!