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Discover Wroclavia: an iconic shopping destination in Poland

#Group News

This month we celebrate Wroclavia’s 1st anniversary!

Since its opening in October 2017, Wroclavia established itself as a premier lifestyle shopping destination in Poland, setting new standards for retail and services. Located in the heart of Wroclaw, one of the fastest developing cities in the country, this Unibail-Rodamco-Westfield shopping centre presents a unique mix of brands and the finest entertainment for visitors.

Flagship Wroclavia is home to more than 180 shops, restaurants and entertainment units. Exclusive brands include Sfera, Goldi, It’s Skin, Forever 21, Uterqüe, Elementy, Steve Madden or Estée Lauder, and many popular fashion brands. 18% of the centre’s total surface is dedicated to entertainment and restaurants. Visitors can enjoy the Dining Experience™ Grand Kitchen and the first IMAX® cinema in Wroclaw – the biggest in the city with 20 screens.

Wroclavia showcases a truly iconic and spectacular architecture. Polish IMB Asymetria studio designed the building while branding agency Saguez & Partners imagined the interiors. The design is inspired by nature – notably the 300 years old oak tree “Przewodnik” that welcomes visitors at the main entrance. The shape of the interior alludes to the Odra River flowing through Wroclaw. In line with our CSR strategy, great attention has been paid to reducing the footprint of the centre: the extensive use of natural materials and daylight, glass entrances, roofing made of sustainable material and vertical gardens facades are hallmarks of the destination. Its contemporary contours and materials create an exceptionally vibrant atmosphere, for a unique shopping experience.

In September 2018, Wroclavia received the Eurobuild Architecture Award for Shopping Centre of the Year.