Beauty and wellness in full bloom
Unibail-Rodamco-Westfield is embracing the rising beauty and lifestyle trend, seizing the opportunity to offer novel and memorable experiences to our shopping centres’ visitors. In a celebration of Spring, health and wellness campaigns recently took centre stage in our destinations on both sides of the Atlantic.
In the United States, the award-winning “Beauty & Balance” national campaign launched its 3rd season in March, featuring a wide array of health-focused activities, services and amenities. A series of unique events were held at Westfield Century City, Westfield Garden State Plaza, Westfield Topanga & The Village, Westfield UTC, Westfield Valley Fair and Westfield World Trade Center, where thousands of beauty and health enthusiasts enjoyed free VIP beauty, nutrition and wellness programming with leading lifestyle experts and influencers. Beauty treatments, yoga, pilates and dance classes, boxing, meditation courses, and total body bootcamps were just some of the many experiences on offer. After receiving the Gold Medal for most outstanding marketing achievement in the retail real estate industry at the 2018 ICSC convention, Unibail-Rodamco-Westfield’s US flagships continue to create a buzz around beauty!
Across the Atlantic, the “Destination Beauty” campaign took place from March 18 to April 14 in the Group’s London flagships. The campaign was designed to showcase the variety of beauty stores and services in our UK shopping centres, including Urban Decay and DECIEM at Westfield London, and Too Faced and Morphe at Westfield Stratford City.