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Meet the winners of the Grand Prix Commerce URW 2019

#Group News

On Thursday, September 26, the boldest and most innovative retail concepts of 2019 were awarded during the 13th Grand Prix Commerce Unibail-Rodamco-Westfield grand finale. Four concepts won over the jury, chaired by Mercedes Erra, co-founder of BETC Paris and Executive President of Havas Worldwide.

Created in 2007, the Grand Prix Commerce Unibail-Rodamco-Westfield fosters innovation in retail by offering promising new concepts the opportunity to develop within the Group’s shopping destinations in France. 37 startups have already been awarded, including Lunettes pour tous, Tediber, Persillé, Bloomizon, Laboté, Glaces Glazed, Faguo, Jimmy Fairly, Marlette, Canard Street, and the winners of the 2018 edition: Mersea, Freddy’s BBQ, BMK Paris-Bamako and Les Raffineurs.

“Our role at Unibail-Rodamco-Westfield is to support and encourage retailers to continuously reinvent themselves and introduce fresh concepts, so that we continue to offer visitors the very best experience in our shopping centres. Thanks to the Grand Prix Commerce Unibail-Rodamco-Westfield, we identify the daring entrepreneurs that will shape the retail of tomorrow, and present them with a unique opportunity to develop their innovative concepts.”

Christophe Cuvillier, CEO of Unibail-Rodamco-Westfield

Not three, but four original concepts have been awarded this year! They will receive a global grant of €1,500,000 to finance their opening in a Unibail-Rodamco-Westfield shopping centre.

The Grand Prix Unibail-Rodamco-Westfield was attributed to two concepts: SmÄak Natural Food and CAVAL. This prize rewards a proven retail concept ready to take that next step and open a store in a shopping centre. SmÄak Natural Food and CAVAL both receive a €500,000 grant.


SMÄAK NATURAL FOOD is a “fast-casual with a Scandinavian twist” concept created in 2017 by two gastronomy and northern culture lovers. Eating at SmÄak Natural Food is the promise of a culinary and aesthetical experience, with a meal that is both delicious and healthy.!/

CAVAL is the first brand of mismatched stylish sneakers. They are revolutionizing the shoe industry with unisex and eco-friendly sneakers 100% made in Europe.

The Prix Boutique was attributed to Fédération Française de l’Apéritif and Waekura. The winners each receive a €250,000 endowment to finance their lease in a Unibail-Rodamco-Westfield shopping centre.


THE FÉDÉRATION FRANÇAISE DE L’APÉRITIF is a true epicurean delight. With 350 aperitif products directly sourced from more than 80 French producers, it is the perfect place to sample and buy quality local appetizers.

WAEKURA creates fine handcrafted jewelry for every woman and every day. A sustainable brand, with strong values and fair prices. Gold-plated jewelry that is both allergy-tested and water-resistant.

For more information about the 2019 edition (French only) :